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Old 01-08-2007, 08:27 PM
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Default Smash my Zune: the Jim Cramer edition

Filed under: Portable Audio, Portable Video
The whole "smash my stuff" campaign was a tad comical at times, but we never really felt it connected with the 40-and-up age group per se. Au contraire, Jim Cramer from CNBC's Mad Money apparently felt that busting open a (cleverly chosen) brown Microsoft Zune would better illustrate how MSFT was a "loser," while AAPL was most certainly a winner. After (quite literally) ranting for a good bit about how Apple has single-handedly changed the way we listen to music, he informs everyone that the Zune was "beat before it hit the market," and proceeds to literally beat the Zune until it was (somewhat) damaged from multiple baseball bat blows. Notably, the Zune stood up fairly well to the torture, and still retained its shape after it took a lickin'. Of course, if you're really interested in whether the Zune or iPod give way to a brighter financial future for either company, you should probably hit up our pals at BloggingStocks for that, but be sure to check out the video of "Jim Gone Wild" after the break.

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